FREE PLATFORM & FORMAT MAP
Repurposing 101
Know where your content belongs.
A practical platform and format map for creators and small brands who want to know where their content can actually travel. Backed by research across 95 platforms.
12 content formats. 95 social platforms. Each cell is colour coded by format fit: green means the format generally suits the platform, blue means adapt it first, red means skip or reformat. Check current platform requirements and your content rights before publishing.
Plus a My Channels tracker to map your own active platforms.
“Before this, we wasted time checking each platform manually. Now we can quickly see where a format fits, what needs adapting, and what is not worth forcing.”
What you get:
✅ Platform and format map — 95 platforms across 12 content formats. Every cell is colour coded to show format fit, so you can decide what to adapt before publishing.
✅ Green / Blue / Red system — green indicates a suitable format match, blue means adapt first, red means skip or reformat.
✅ 12 formats tracked — Short-form video, long-form video, image, carousel, stories, articles, audio, livestream, poll, GIF, groups, and text post.
✅ My Channels tab — log every platform you are active on with handle, bio, follower count, and 30-day metrics. Pre-filled with real example channels as reference.
✅ Start Here guidance — use the guide without turning it into another overwhelming project.
WHAT IS IT?
Repurposing 101 maps 95 platforms across 12 content formats.
Every cell in the table is colour coded:
- 🟢 Green — a suitable format match; check current platform requirements before publishing
- 🔵 Blue — it needs adjusting before you post it there
- 🔴 Red — that platform does not support that format or requires a full reformat
The 12 formats covered:
Short-form video, long-form video, image posts, carousels, stories, articles, audio, livestreams, polls, GIFs, community posts, and text posts.
Each format is mapped against 95 platforms to help you choose where to adapt and share your content.
The My Channels tab lets you log the platforms you are actually active on — handle, bio, follower count, 30-day metrics — so you are working from your real ecosystem, not a list of every platform that exists.
Most creators already have content worth distributing further. The guide helps you see where it belongs before you waste time forcing it somewhere it does not fit.